background image

Resources to support your business's data-driven marketing needs

Behind every great campaign is a strong data foundation. Our Data-Driven Marketing Resource Center is here to help you find relevant blogs, articles, webinars, white papers, eBooks and other resources so you have the tactics, strategies and best practices you need to get the most from your upcoming campaigns.

Learn more about our Data-Driven Marketing solutions.

deluxe:content-topic/data-driven-marketing

Article, Podcast

Mixing data with emotion to empower and delight new parents

In this episode, Liz Teran, CMO at Owlet Baby Care, shares how her team leverages data to target a rapidly changing market with very short buying cycles. She also reveals how her team leverages both quantitative and qualitative data, and how they speak to different mindsets throughout the buyers’ journey into parenthood.

There’s nothing to show! Please try different search words, or see our promotional products or checks.