data-driven marketing
Reaching Your Target Audience Is Simple With Deluxe Data
Access the insights that will help you pinpoint the right consumers and tailor your messaging through target audience segmentation.
Today’s marketplace is noisy. To be seen and heard, you need to make quality, personalized connections with consumers. But to gain the insights required for personalization, you need data.
At Deluxe, we manage one of the largest data ecosystems in the industry, synthesizing feeds from hundreds of sources into a single data fabric.
Armed with Deluxe data, you can focus on reaching the right consumers, and deploy target audience segmentation strategies for next-level precision. You’ll discover that personalized campaigns increase ROI and reduce your marketing spend because you only target the segments that offer the most profit potential.
Choosing the right data partner can mean the difference between a ho-hum campaign and one that delivers triple-digit lift. With Deluxe, we’ll help you understand who your customers are, what they want and what will motivate them to make a purchase, and we’ll do it responsibly.
We aggregate and clean billions of insights from hundreds of high-quality data sources and make them available to you in near real-time.
Deluxe can be your sole data provider. Our experts rigorously test, evaluate, change our sources regularly to ensure you have access to the highest-performing data.
We are careful stewards of all data assets, and are committed to reliable, accurate, ethical, responsibly sourced data with clear consumer opt-in/opt-out choices.
No data expertise? No problem. Our experts can craft and execute sophisticated, data-driven, omnichannel campaigns for you.
Data Solutions for Enhanced Target Audience Marketing
Tri-bureau Credit Data
We compile data from all three credit bureaus and put it through a rigorous standardization and cleansing process so you can build the most robust, effective lead lists possible.
Consumer Marketing Data
Access the insights needed for effective market analysis, segmentation and modeling, so you can make better consumer marketing decisions and increase revenue faster.
Business Marketing Data
Grow your business customer base by tapping into the firmographic, behavioral, ownership, credit, and cash flow patterns of more than 25 million active U.S. business profiles.
Full-service Campaigns
Our team will develop campaigns that outperform your expectations. From creative and audience selection to production, deployment and attribution, we’ve got you covered.
RESOURCES
FAQ
Without data, marketing is not relevant, timely or interesting. Getting access the right data sets allows your company to find audiences in the market for your products. It also allows your campaigns to be timely and saves your organization money by focusing on more efficient marketing. There are many types of data available from consumer and business targeting data to triggers and more.
Different customers have vastly different needs. By watching their household and consumer spending and saving habits your organization can learn what they need and when they need it. By scoring consumers and households into different categories, companies are able to refine their campaign targeting and provide better solutions that are tailored to their customers' unique needs.
Customer segmentation is the process used to divide customers into specific, targeted groups based on common characteristics, such as demographics or behaviors. Segmentation allows businesses to market to those customers with greater precision.
