data-driven marketing
Find New Customers With Smart Prospecting Strategies
Use trigger marketing data to power your lower funnel marketing plan and find prospects who are ready to buy.
Brands that consistently attract new customers and grow their market share know how to reach their target audiences with the right messages at the right time.
Their secret? Trigger-based marketing. By identifying pivotal moments for a consumer or business and sending tailored messages that help your brand fulfill their time-sensitive needs, you have the power to significantly improve campaign performance.
With Deluxe’s trigger data, you can capitalize on sales prospects and potential customers first—miles ahead of your competition.
Lifestyle changes such as newly engaged, newly married, expecting a child and more
Pre-movers, new movers, new homeowners and other household changes
New home-based businesses, young professionals and enterprise-related shifts
Features & Benefits
Deluxe pulls and cleans data rapidly, ensuring your campaigns reach the most expansive, precisely-targeted audiences.
Accelerate Your Business With Event-Based Triggers
Credit Triggers
Know exactly when a prospect is in the market for credit. Deluxe pairs the hand-raising effect of applying for a loan with the selectivity of prescreening to deliver only active loan buyers from our data universe of over 250 million consumers.
Business Triggers
Pinpoint your ideal business prospects from the more than 1 million businesses each month that experience important milestones. Deluxe delivers 3x the reach of single-source providers and a 40% response lift.
Life-Event Triggers
Get in front of existing clients and prospects faster than your competitors and with 4x the reach. Deluxe’s lifestyle, household and consumer trigger programs identify consumers on the verge of making important financial decisions.
Campaign Solutions
Turn to Deluxe for full-service, omnichannel marketing campaigns that deliver results. From strategic campaign design and data management to powerful creative, execution and analysis, we provide measurable – and memorable – results.
RESOURCES
FAQ
To achieve strong results in today's ultra-competitive environment, marketers need to offer personalized experiences that can only come from having access to the right data. Data allows marketers to segment more efficiently, target with precision and respond to triggers so they can deliver the right message to the right person at just the right moment.
This level of precision and personalization drives improved ROI and lowers marketing costs because messages only reach the right consumers.
Yes! By helping you access the right data, we can help you find customers that are in the market and ready to purchase. Marketing is all about timeliness and we can help you find customers at just the right time.
Bottom of funnel is the final stage in the customer journey, where prospects have progressed through the awareness and consideration stages and are now near the point of making a purchase decision. Trigger marketing can help you find customers that are at this stage.
As consumers and businesses approach a milestone moment, they do things that indicate a specific change is coming. For example, a couple expecting a baby may begin to buy certain types of products, change their online search activity and exhibit new behaviors that indicate a baby is on the way. Data providers are able to watch and monitor these actions and alert your company when a customer triggers an event.
The primary difference between the two is in the level of engagement and readiness to purchase. Warm leads have shown interest but may need further nurturing, while hot leads are highly engaged and ready to buy. Trigger marketing can help identify hot leads.
Trigger marketing identifies specific events (e.g., having a baby, applying for a loan, filing for incorporation) that trigger unique buying or purchasing behaviors for a consumer or business. Marketers can then use these event-based triggers to capitalize on important transition periods and send tailored messages, increasing the opportunity to significantly improve campaign performance.
There are many types of triggers in life event marketing which include lifestyle triggers (e.g., newly married or expecting parent), household triggers (e.g., new mover, pre-mover, or household composition change) and enterprise triggers (e.g., new home business or young professional). These triggers can all be used to market different types of products in a timely and relevant fashion.
