DATA-DRIVEN MARKETING
Convert Leads Faster With Business Trigger and Data Lists
Optimize your B2B marketing campaigns and fill your pipeline with warm leads powered by best-in-class business trigger data.
Sending tailored messages to businesses at key stages during their lifecycle can significantly improve campaign performance. Deluxe identifies these unique moments with business triggers that fall into two distinct categories:
Businesses in this segment are experiencing a milestone event or have raised a hand, indicating they are in the market for products and services. For these prospects, a well-timed and relevant offer not only drives higher response, but also produces a stickier and more profitable relationship.
Businesses with imminent borrowing needs have a distinct data signature. We track those data cues and identify businesses that are likely to borrow within the next 60 days. These businesses are 12x more likely to originate a new loan than their peers.
FEATURES & BENEFITS
Reach the right businesses when they need you most and watch your ROI soar.
Reach Your Business Marketing Goals
Our leads are sourced from a variety of publicly available information and self-reported sources like state license filings, incorporation filings, utility connections and more.
Data is aggregated and prepared for immediate deployment by channels of choice, including direct mail, email and digital channels. Our proprietary marketing platform enables us to deliver offers within days of the business trigger event.
Our team of data-driven marketing experts are industry thought leaders with decades of experience executing end-to-end data-driven marketing and trigger campaigns.
To help you generate the best ROI, we target three categories of business triggers:
RESOURCES
MORE SOLUTIONS
Deliver smarter, more relevant B2B acquisition, cross-sell and up-sell campaigns, powered by business data that gives you a 360° view into the firmographic, behavioral, ownership, credit, and cash flow patterns of more than 25 million active U.S. business profiles.
FAQS
When businesses experience lifecycle events, they need strong partners to help them achieve their short-term and long-term goals. For example, when a business files for incorporation, they take out a loan or do a variety of other actions and leave behind triggers that savvy marketers can use to promote products and services in a timely and relevant way.
Many large financial decisions, from service providers to office equipment, are made within the first 30-60 days of a new business filing. Marketers can capitalize on this need and increase brand loyalty by reaching out to businesses with relevant products and services.
Finding businesses in the need of a loan is challenging. It’s important to remember that many small and medium businesses purchase product and loans just like consumers. While you hope to catch someone at the right moment, smart marketers will use business triggers to reach businesses. Credit signals track data cues to identify businesses that are likely to borrow in the next 60 days. Marketers can use these triggers to connect business owners with a solution that fits their needs without the firm offer requirement from credit.
There are over 1 million businesses experiencing a lifecycle event every month in the United States.
There are five stages of a business lifecycle. It always begins with the start-up stage, where a business is created and develops its identity. Then a business moves into the growth stage where it acquires and grows its customer base with consistent revenue. After that the business is in its mature or established stage where the company is successful, but the growth experienced prior is stabilized. Next is the expansion stage where the business grows into different markets and distribution channels to add new customers. Finally, the decline phase takes place, where the business starts to decline due to consumers no longer needing the products or services the company offers.
Firmographic Data is a type of data that can be used to categorize different types of organizations. Data that is in this category could be industry, company size, revenue, sales, growth stage. It is used to help build targeted marketing campaigns for current and future clients.
*Deluxe internal data
