Super-Regional Bank Deploys Deluxe Life-Event Triggers Program
1.5 million
Based on Deluxe campaign data, there are over 1.5 million consumer trigger events up for grabs every week.
DATA-DRIVEN MARKETING
Acquire New Customers With Life Event Trigger Marketing
Build new relationships or expand existing ones by connecting with consumers on the verge of making important financial and purchase decisions
Getting married, moving, buying a home, having a baby — these are all major life events that can trigger unique financial and purchasing decisions. Deluxe can help you tap into over 10 million* households each month that are experiencing life stage transitions, including pre-mover and new movers . Our leads are sourced from a variety of public and self-reported sources, such as deed filings, subscriptions, registries and more. Identify key milestones to make your marketing more meaningful with life event triggers.
SOLUTIONS
Reach new mover leads with great offers and personalized messaging at the perfect time. We’ll help you locate more potential customers by connecting with new movers the first time they appear in any source.
Reach prospects before the competition even knows they exist. Deluxe’s pre-mover data finds consumers as soon as they are in the market for a new home, giving you the first shot at reaching them.
Know exactly when an account holder or prospect is in the market for a line of credit. We monitor data from all three credit bureaus, so you can get in front of consumers before they make a decision.
FACTS
HOW IT WORKS
Newly married, newly engaged,
newly single, new or expecting parent
New home business, new business owner, young professional
Case Studies
Case Studies On Life- Event Trigger Marketing
Smart home company achieves 283% ROMI using mover triggers to capture market share
RESOURCES
Discover How Life Event Marketing
Can Benefit Your Business
FAQs
Major life events trigger unique financial decisions. By capitalizing on these transitions, you can acquire new customers and present unique cross-sell opportunities to engage and retain your existing customer base. Households experiencing life event changes are more likely to engage with and try new brands than their counterparts—but timing is everything.
Life event marketing uses customer actions to identify potential opportunities. Actions such as applying for a mortgage, getting a marriage certificate, creating a baby or wedding registry or opening a business are all actions that show that consumers are raising their hand saying that something in their life is changing. These aren't stagnant data points such as demographic data. Life event marketing helps better understand life changes and supports businesses to capitalize on these opportunities.
There are many types of triggers in life event marketing which include lifestyle triggers (i.e., newly married or expecting parent), household triggers (i.e., new mover, pre-mover, or household composition change), and enterprise triggers (i.e., new home business or young professional). These triggers can all be used to market different types of products in a timely and relevant fashion.
In one word, relevance. In a world where expectations are shaped by Amazon, Netflix, and other players, consumers and businesses have come to expect marketing to be customized and tailored to their needs. Life event marketing uses data and insights to uncover opportunities for your company to target only those who are most likely to be in the market for your products.
Marketers should look at four factors in a life event data provider. The four factors include: coverage, speed to market, depth of data, and response lift. Many data providers will only have one stream of data in their dataset, while others will aggregate data from dozens of sources. This ensures you get superior coverage and access to a trigger sooner than the competition.
Life event data-bases are updated on a weekly basis so that you can reach out to your clients ahead of the competition. There are over 2.4 million national lifestyle, household and enterprise triggered consumers up for grabs every week.
