DATA-DRIVEN MARKETING
Reduce Acquisition Costs and Boost ROI With Credit Trigger Leads
Get a jump on reaching prospects and current account holders who are actively shopping for credit by accessing tri-bureau credit trigger data.
Every day, consumers that aren’t in your sales funnel are shopping for and buying loans. Often, they are shopping without knowing the marketplace and all the options and products available to them.
As one of the original tri-bureau credit trigger providers, Deluxe has built an industry-leading daily trigger program that combines proprietary tri-bureau credit data with your unique credit qualifications to make sure no borrowers miss out on your lending products and services. With Deluxe’s credit trigger leads, you can give creditworthy consumers the perfect offers, at the perfect time.
Edge out your competition by being the first to get in front of prospects and current account holders who are shopping around for credit.
Typical credit trigger programs consist of a single-touch email or direct mail piece. With Deluxe credit triggers leads, you get an omnichannel approach that pairs direct mail with email and brand-focused addressable digital media. You’ll reach the market faster than your competition and stay in front of consumers throughout the entire buying process, thanks to a solution that allows you to:
HOW IT WORKS
Customer files are uploaded to Deluxe for monitoring, or you supply Deluxe with geography parameters to monitor for prospective activity in your markets.
Daily credit inquiries from all three bureaus are ingested and processed in-house at Deluxe and then matched to your files or selected based on your audience design.
We prescreen all active borrowers based on your unique lending criteria, so only records that would pass your credit qualifications are passed on to you.
We automatically push triggered records to your desired destinations, so you can immediately act upon these records in the deployment channels of your choice.
"We were looking for a trigger data partner that had more than just the table stakes requirements like competitive pricing and good, actionable data. From our first call with the Deluxe team, they were extremely knowledgeable, accessible and helpful. These differentiators are the reason we chose and continue to stay with Deluxe."
"The service we receive is impressive! While there are other companies that provide similar services, the customer service at Deluxe is head and shoulders above anything we’ve seen before."
RESOURCES
FAQ
Credit trigger marketing uses credit data to inform lending organizations when a customer or prospect has had their credit pulled for a particular product. By monitoring data from all three credit bureaus, we can identify and qualify your targets that are actively shopping for loans from competitors, so you can quickly get in front of them with options. Much like a prescreen campaign, our solution uses credit data and therefore must strictly adhere to the FCRA and must be accompanied by a firm offer of credit.
A credit trigger lead is a lead from any type of loan product such as a mortgage, personal loan, auto loan or credit card. Lenders use credit data provided by one, two, or all three of the major credit bureaus to identify consumers who are in the market for these types of loans. Once a consumer triggers, lenders need to respond quickly (preferably within 24 hours) for maximum campaign effectiveness.
The Fair Credit Reporting Act (FCRA) gives consumers access to their credit report but restricts access to others unless they have a permissible purpose. The most common examples include landlords, lenders and insurance companies. FCRA also dictates how you can use this data. For example, as a lender, if you want to use prescreen or credit data, you must make a firm offer of credit to the consumer.
Qualified mortgage leads can come from a few places. If a consumer applies for a mortgage, our credit triggers solution will flag that consumer as somebody who is 'in the market.' Other companies have used deed or property data to source potential qualified leads. Consumer data sets can be used to sort through marketable audiences to better target leads.
The Fair Credit Reporting Act (FCRA) is a federal law that helps to ensure the accuracy, fairness and privacy of the information in consumer credit bureau files. The law regulates the way credit reporting agencies can collect, access, use and share the data they collect in your consumer reports. It also dictates who can use this information and how they can use it. The Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB) are the two federal agencies charged with overseeing and enforcing the provisions of the act.
