DATA-DRIVEN MARKETING
Access One of the Largest Tri-Bureau Credit Data Universes
Tap into over 250 million potential consumers through one of the most comprehensive consumer credit bureau databases available.
Leverage tri-bureau credit data for marketing list generation, account monitoring, risk evaluation, modeling and segmentation. It’s a great way to ensure marketing targets are credit worthy and conform to specific criteria requirements. When marketing with this data, a firm offer of credit is required.
While prescreen credit data is more expensive than non-prescreen data, it generates better, more cost-effective results by only messaging people who would be approved for a loan.
By monitoring a merged tri-bureau credit database from all three credit bureaus, you can generate lead lists that will drive significantly more opportunities than single or dual-bureau data.
SOLUTIONS
At Deluxe, we compile data from all three credit bureaus and put it through a rigorous standardization and cleansing process so our clients can build the most robust, effective lead lists possible.
By combining the hand raising effect of applying for a loan with the selectivity of prescreening, we can streamline and reduce the cost of your lending campaigns, while increasing your conversion rate.
Resources
Turn Qualified Leads Into Customers
With Tri-Bureau Credit Data
FAQs
Equifax, Experian, and TransUnion are the three main consumer credit reporting bureaus. They collect and store information about consumers to build credit profiles that are sold to companies in specific industries. While each bureau has a large database of credit data, no single provider has close to the full credit universe covered through their data. Getting data from one bureau might mean you are missing out on about 20 percent of the market.
Tri-merge data, also known as tri-bureau data, is compiled data from all three major credit bureaus: Experian, Equifax, and TransUnion. The largest benefit of using tri-merge data, as opposed to single bureau, is the lift in total universe that it delivers.
At Deluxe, our tri-merge data provides our prescreen customers with a 20 plus percent lift, while our credit trigger customers often see a 50 percent or more lift in prospect universe.
By monitoring data from all three credit bureaus, you get access to the largest possible credit universe and not missing out on any potential leads. This data could come in the form of traditional prescreen data or in the form of credit triggers. Using tri-bureau or tri-merge data will provide a significant lift to your prospect or customer universe, giving you an edge over your competition.
