Lauren Furgione is the Head of Consumer Deposits Acquisition Marketing at TD Bank, America's Most Convenient Bank. In this role, she drives the marketing strategy and develops integrated marketing plans to generate demand for deposit products across the U.S. bank. Lauren and her team have found success by taking a data-driven, insights-based approach to continually enhance targeting, offer & channel strategies, while championing a test and learn culture.
While Lauren has spent the majority of her career in financial services including holding various roles at American Express & JPMorgan Chase, she is also thankful for the perspective she's gained during her time outside of the industry, including her work on the iconic Arm & Hammer brand at Church & Dwight, and her time as a consultant with Booz Allen Hamilton. When Lauren reflects on her nearly 20-year career, she will tell you the highlights include leading the marketing launch of Chase's Sapphire Reserve credit card and her role in bringing American Express's first Small Business Saturday to life.
Lauren received her MBA from Cornell University and BBA from the College of William & Mary. She lives in Cherry Hill, NJ with her family, where she is also a student of Pilates and hip-hop/jazz dance.
Lauren Furgione, Alexandra Moss, Michael Ruffing, Eric Snip