Betsy King is a Senior Marketing Manager and leads the Consumer Marketing team at Byline Bank, located in Chicago. She is responsible for driving customer acquisition and retention and leads all campaigns across the Retail, Business Banking and Wealth verticals.
Prior to joining Byline, Betsy spent several years at BMO Bank and helped drive acquisition of checking products. Before joining BMO and pivoting to financial services, she spent 10 years at advertising agencies like Leo Burnett and DDB helping to support a wide range of clients including Capital One.
Chris Foster, Betsy King, Craig Salveta, Audra Shue