9:45 AM | February 12, 2025
Explore the new frontiers of B2B marketing as we delve into the shift toward digital-forward strategies designed to attract business clients. Discover how traditional B2B tactics are evolving into innovative omnichannel approaches that leverage data and digital media to create seamless customer journeys and learn how dismantling organizational silos can foster integration and enhance hybrid experiences. Plus, explore the transformative power of accurate data in helping to drive growth and acquisition within the B2B and merchant services sectors.
Roles: Marketing, Sales Enablement, Analysts, Strategists, Commercial Bankers
Businesses: Large Financial Institutions, Community Banks, Credit Unions, Mortgage Lending, Enterprise Businesses
Solution: Data-Driven Marketing
