Millions of life event triggers
Based on Deluxe campaign data, there are over 2.4 million national lifestyle, household and enterprise triggered consumers up for grabs every week.
Build new relationships or expand existing ones by connecting with consumers on the verge of making important financial and purchase decisions.
OVERVIEW
Meet Sophie. She is a Chief Marketing Officer who has a great team and an exciting product to bring to the market.
But things aren't working the way they used to. She knows she needs to evolve, but feels overwhelmed with all the options.
She learned that marketers have shifted to a strategy that reaches the right person at the right time with the right message.
It's called trigger marketing.
But Sophie feels a little unsure about how to use this data.
Good news. Deluxe has already done all the hard work for Sophie. We have built the industry's most robust database of event-based triggers. By collecting signals every hour of every day, and turning them into actionable information Sophie can immediately leverage. Deluxe uses industry insights, fine-tuned data strategy, and AI modeling. To pick the best leads for Sophie each and every week.
Within twenty-four hours, Sophie is speaking to these trigger leads in a meaningful way and crushing her competition.
And she no longer feels overwhelmed because she's able to track her campaigns through a dashboard.
So the results are used to build even more successful campaigns in the future. At Deluxe, we provide more leads than anyone else.
And we build, curate, and deploy marketing campaigns that Sophie can act on quickly.
Within twenty-four hours, Sophie is making a meaningful impact for her company and for her customers.
To learn more, talk to a Deluxe expert today.
Getting married, moving, buying a home, having a baby — these are all major life events and life events often trigger unique financial and purchasing decisions. Using the right data to get the right message in front of the right people at the right time increases your chances of acquiring new customers such as pre-mover leads and new movers. But timing is everything.
FEATURES & BENEFITS
Reach the right consumers at the right time and watch your ROI soar.
*Deluxe internal data
Deluxe provides a 200 percent account lift compared to the average response of traditional campaigns.*
By aggregating dozens of specialty trigger databases on a weekly basis, we yield over 4x more* targets than other leading providers.
We source and aggregate dozens of weekly data feeds to ensure more consumers are reached as early as possible.
Deluxe can get you access to many life event data types including lifestyle triggers, household triggers and even enterprise triggers.
FACTS
KEY BENEFITS
Using the latest technology and data, we’ll give you everything you need for a successful life event marketing program, including:
Responsiveness declines 30-40% each additional week after a trigger, so we identify movers and respond quickly with the perfect message is vital to a successful campaign.
Get access to over 2.4 million national lifestyle, household, and enterprise-triggered consumers up for grabs every week.
Append life event triggers data to your existing CRM database to monitor and engage with your own customers before your competitors do.
Get access to additional data attributes, such as previous address and move data, phone numbers, age, gender, and more.
Our leads are sourced from a variety of publicly available information and self-reported sources
Our data-driven marketing business unit has been doing data-driven marketing and trigger campaigns for decades.
We develop and deliver exceptional direct marketing digital marketing campaigns. We have a highly skilled team of campaign managers who can do everything from creative and writing to production and logistics. They can manage either turnkey or highly customized multi-channel campaigns that include print/direct mail, email, digital advertising, SEO, and outbound calling.
HOW IT WORKS
RESOURCES
QUESTIONs about Life Event Triggers?
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Major life events trigger unique financial decisions. By capitalizing on these transitions, you can acquire new customers and present unique cross-sell opportunities to engage and retain your existing customer base. Households experiencing life event changes are more likely to engage with and try new brands than their counterparts—but timing is everything.
Life event marketing uses customer actions to identify potential opportunities. Actions such as applying for a mortgage, getting a marriage certificate, creating a baby or wedding registry or opening a business are all actions that show that consumers are raising their hand saying that something in their life is changing. These aren't stagnent data points such as demographic data. Life event marketing helps better understand life changes and supports buisnesses to capitalize on these opportunities.
There are many types of triggers in life event marketing which include lifestyle triggers (i.e., newly married or expecting parent), household triggers (i.e., new mover, pre-mover, or household composition change), and enterprise triggers (i.e., new home business or young professional). These triggers can all be used to market different types of products in a timely and relevant fashion.
In one word, relevance. In a world where expectations are shaped by Amazon, Netflix, and other players, consumers and businesses have come to expect marketing to be customized and tailored to their needs. Life event marketing uses data and insights to uncover opportunities for your company to target only those who are most likely to be in the market for your products.
Marketers should look at four factors in a life event data provider. The four factors include: coverage, speed to market, depth of data, and response lift. Many data providers will only have one stream of data in their dataset, while others will aggregate data from dozens of sources. This ensures you get superior coverage and access to a trigger sooner than the competition.
Life event data-bases are updated on a weekly basis so that you can reach out to your clients ahead of the competition. There are over 2.4 million national lifestyle, household and enterprise triggered consumers up for grabs every week.
MORE SOLUTIONS
Rely on expert creative strategy, audience selection, production and deployment, and attribution and performance measurement to ensure your campaigns deliver.
Build new relationships or expand existing ones by connecting with businesses in the market for new products and services from businesses like yours.
Combine the hand raising effect of applying for a loan with the selectivity of prescreening to deliver only active loan buyers from our data universe of over 250 million consumers.
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