DATA-DRIVEN MARKETING
Reach Consumers Early, When They’re Planning to Move
Connect with valuable pre-mover leads before your competition even knows they exist with Deluxe’s robust pre-mover database.
When consumers show intent to move, they’re considered pre-movers, and connecting with this valuable group offers a significant competitive advantage. But timing is everything! By better understanding the different types of mover profiles, marketers can more effectively optimize their marketing programs. Deluxe offers a wide array of mover data so you can find people in the best stage for your products or services.
Deluxe’s multi-sourced pre-mover database gives you access to 300% more actionable targets compared to single-source data providers.
Deluxe is your one-stop shop for new mover data. We will tailor our service to meet your specific needs, whether that is to monitor your existing customers or to acquire new customers:
HOW IT WORKS
We actively track a diverse array of mover signals which helps us identify around 7x more pre-movers than our next largest competitor.
Movers show up multiple times in our data. By monitoring the data, we can target them at various times in their journey (e.g., when they go into contract on their new house, when they hire movers and once again when they call their internet provider to switch service to their new home).
By recognizing patterns in our data, we can identify movers at the earliest possible stages. Watching for initial signals of intent often yields actionable targets weeks ahead of the competition.
RESOURCES
FAQs
A pre-mover is somebody who listed their home for sale and will likely be in the market to buy or rent a home in the near future. This type of data is very valuable for many different types of businesses from moving and storage companies to mortgage brokers and home inspectors. Additionally, cleaning companies, cable and satellite TV providers, landscapers, home improvement stores and other businesses will all find value having access to this kind of data.
A campaign targets these types of consumers works like most trigger-based marketing programs. The first and most important step is getting access to a deep, multi-sourced data pool that will draw the largest possible list. From there, you need the backing of a sophisticated marketing team or partner who can help you be the first to reach these engaged buyers. Speed is vital to any marketer who wants to run a successful event-based trigger program. Learn how a regional bank used pre-mover data while it optimized its marketing strategy by targeting individuals planning to move.
Marketing to these types of buyers is all about timing your outreach. Since new movers have already switched their residency, they may be looking for a completely different set of products than somebody planning their move. Deluxe has helped businesses test both pre-mover data and new mover data to see which program may work better for their product.
Mover journeys vary greatly from person to person, and reaching customers when they are ready to purchase improves campaign performance measurably. Pre-mover data might be a better option for your business if a consumer wants to purchase an item prior to their move rather than after. Read the following case study to find out how a mattress company leveraged data for this type of campaign: Pre Mover Data Helps Retailer Reach Customers.
There are a lot of signals that help us flag consumers that match this type of criteria. We look at things like:
Deed filings
Newspapers
E-commerce activity
Memberships
Public records
Re-location signals
Coupon/rebate redemptions
Subscriptions
Court filings
Registries
IP re-targeting
Utility and telecom connections
Not all data providers track pre-mover data, but Deluxe specializes in this powerful strategy. We can help you.
