DATA-DRIVEN MARKETING
Reach New Movers First With Your Products And Services
Access new mover data faster than your competition with Deluxe’s data universe, providing 4x the coverage of any single new mover data provider.
The mover journey is short and varies greatly from person to person, but we know that households in the process of moving are more likely to engage with and try new brands. But timing is everything! By better understanding the different types of mover profiles, marketers can more effectively optimize their marketing programs. Deluxe offers a wide array of mover data so you can find people in the best stage for your products or services.
Deluxe’s data universe aggregates quality new mover data from multiple sources to identify 300% more targets than single-source providers.
Deluxe is your one-stop shop for new mover data. We will tailor our service to meet your specific needs, whether that is to monitor your existing customers or to acquire new customers:
HOW IT WORKS
No single provider can offer all the available data, so we aggregate from multiple providers to get you the best possible coverage.
We can help you craft relevant, personalized messaging with smart offers to help you turn new mover leads into customers.
We will help you create an omnichannel campaign that’s ready to deploy immediately after you receive new mover data.
RESOURCES
FAQ
New movers are highly popular targets for many marketers because new movers are searching for new providers, merchants and products. If you are a bank marketer, sell furniture, run a day care, clean homes, offer telecom or other professional services, or are in a variety of other industries, this segment is ideal. New movers spend more in the first 3-6 months ($10,000-12,000) on their new home than they spend in the next three years. It’s a $170 billion annual market.
New movers are one of the most sought-after audiences in marketing and with over 900,000 new movers in the market each week in the United States, they present a big opportunity. The best way to identify and target new movers is by getting access to new mover mailing lists and building a direct mail campaign to target new movers at their new residence.
It’s vital to reach this audience fast and to use highly effective channels to ensure your message gets through to your new mover leads. While email is cheap, getting the attention of a consumer through this channel is difficult—even if you have an established relationship. We find that new mover direct mail offers the best opportunity to ensure your message reaches the highest percentage of new residents.
Time is of the essence when it comes to new movers. While some purchases might have a window of a few months, others make decisions within a week or two of moving. In fact, our experience shows that responsiveness with this audience declines by 30-40% each week that passes after a trigger event.
While new mover data is focused on the consumer that just moved into a new home, pre-mover data looks at people who have recently put a home on the market and haven’t yet moved. Both products are highly valuable for companies looking to sell their solutions to people who are moving into a new home or apartment.
