The affordable housing gap is expected to reach 4.5 million units in 2022.*
Our programs help institutions like yours achieve your marketing and banking goals while being a vital lending partner to all members of your community.
OVERVIEW
The markets you operate in can be vastly different in terms of household income. The Community Banking Outreach program by Deluxe addresses this by helping banks achieve CRA compliance while being sensitive to low-to-moderate-income borrowers.
FEATURES & BENEFITS
Low-to-moderate-income borrowers need a voice in the community. By being CRA compliant, YOU can be that voice — and that helps your entire community.
By reaching the communities that have been historically underrepresented, we’ll help you develop a reputation as the institution that cares.
We can help you develop a plan that resonates with all customers, including those who’ve not applied for credit because they don’t think they would qualify.
Home ownership has been shown to be the best way for the average household to build wealth over time. Providing low to moderate income borrowers with the means necessary to purchase is good for the entire local economy.
The Community Banking Outreach program by Deluxe was designed to help banks achieve CRA compliance while being a vital lending partner to all members of the communities they serve. After all, a healthy community is a happy community.
FACTS
KEY FEATURES
Our Community Banking Outreach programs utilize a variety of data partners to help you find and target underserved, low-to-moderate-income customers in your community.
Data types include:
Our consumer data lake includes demographic, geographic, homeowner, deed and purchase behavior on more than 100 million households and 260 million consumers throughout the United States.
Our tri-bureau prescreen data provides coverage that can help you identify prospects who fit your specific lending criteria.
Our tri-bureau credit trigger program monitors your customers and prospects daily to identify active lending shoppers (refi, purchase, home equity, etc.) who meet your pre-established lending criteria.
HOW IT WORKS
To develop a successful CRA lending program, we start by creating a custom marketing opportunity analysis to help you better understand your financial position in your local market. This gives you an accurate measure of the number of credit-qualified customers and prospects you are leaving on the table.
If consumers don’t think they can get credit in the first place, then your traditional marketing is going to fail. Deluxe can help you position popular products in a way that resonates to all types of consumers, including low-to-moderate-income households. We also offer expertise on products like equity loans, refinances (both rate & term and cash-out) and purchases (both first-time buyer and re-purchase).
Finally, you can begin using a smarter, targeted outreach program to match your unique products and services with the individual households in your marketplace.
MORE SOLUTIONS
Community Banking Outreach Programs
Enter your information below to have a CRA Compliance specialist contact you.
There are quite a few loans that are CRA eligible, including mortgages, personal loans, small business and small farm loans.
From FDIC Website:
“The number and amount of loans in the institution’s assessment area”
This is a big question and depends on a lot of things, such as the location of the FI, the branch sizes, needs of the community (farms, personal loans, etc….) and the FI strategy to meet those needs. This PDF breaks down some of the info and we can go through and decide how much we need to include. Our elevator pitch would be “Deluxe can help identify the needs of your community and analyze the opportunities to serve them.”
Outreach helps to identify and educate the otherwise underbanked neighbors and seeks to establish a relationship that helps set our LMI neighbors on the path of long-term financial security.