CAMPAIGN DESIGN AND CONSULTING
Capture Stronger ROI With an Omnichannel Marketing Agency
Optimize your marketing campaigns and realize next-level performance with Deluxe’s full-service, data-driven marketing agency.
Whether you’re looking for full-service marketing support or just need help with specific solutions, Deluxe’s marketing agency will help you achieve better results, faster. Our omnichannel marketing agency is powered by experts who deploy rigorous test-and-learn methodology backed by data to ensure your campaigns attract, convert and retain customers while delivering revenue-generating growth.
We execute each phase of the campaign lifecycle in-house, from concept development to measurement, which ensures the highest level of quality. We firmly believe in an omnichannel marketing approach and have partnerships with industry-leading platforms and channel partners to deploy across online and offline channels.
We are proud to help companies of all shapes and sizes gain the competitive edge they need to grow market share.
Features & Benefits
Data-Driven Marketing Campaign Expertise
to Fuel Your Brand
Our agency team develops strategic marketing campaigns that deliver seamless, timely, personalized brand experiences across channels.
We are so confident our marketing strategies will deliver results that we offer a pay-for-performance model. We’ll work with you to design and implement your unique marketing strategy, but we’ll pay all the upfront costs including channel execution and agency fees. Once the campaign launches and starts generating results, you pay based on our performance.
We take the risks, and you reap the rewards!
"The Deluxe team is always ready to help and quick to execute. They are friendly, knowledgeable and respond in a timely manner."
"Everything about your approach has benefited our business. Your data analytics are second to none. Your quality of service and attention to detail is unbelievable."
"You make the process smooth and easy. Your team works hard to deliver promptly with great backgrounders and details to support my requests and strategies."
Get More Out of Your
Data-Driven Omnichannel Marketing Campaigns
FAQ
Marketing agencies help their clients create and implement successful marketing strategies that acquire new customers or retain and grow your existing customers. They start by working to understand the unique challenges your company is facing and then work with you to put together a strategy to solve those unique issues. The best data-driven agencies support you through strategic campaign design, audience selection, segmentation and data management, creative strategy and development, campaign production and deployment, as well as ROI and attribution.
A great marketing campaign has several key elements that will help to shape the success of the campaign, including:
1. A strategic campaign design process to uncover goals and objectives.
2. An audience selection process to identify the key targets and the available data to target consumers or businesses.
3. A creative strategy to craft key messages and benefits, along with channel selection. Once this is in place, you move into production and deployment. For some campaigns, like trigger campaigns, speed and agility are key to the success of the campaign.
4. ROI and marketing attribution help you understand the campaign’s success.
Marketing campaign optimization is important to help ensure the best response rates for your campaigns. Without optimizing, there can be a lot of lost opportunity and stagnant campaign performance.
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Examples would include first-touch, last-touch or linear attribution.
A custom attribution model considers a company's unique product offerings and sales pipeline. A good marketing attribution model will help you optimize your marketing spend, increase ROI, improve personalization and enhance your creative.
Attribution can be hard to get "right" for a variety of reasons, such as when there isn’t a direct path to purchase (e.g., online purchase), or there’s an in-market bias (consumers are already in the market to buy a product regardless of any marketing touches). Aligning marketing, sales and product on attribution is a major challenge for marketers. A data-driven agency can help build out a strong attribution model to help measure the impact of work for your company.
Campaign optimization could be as simple as a picture, headline or offer change that could increase your response rates in your marketing efforts. Refining the target market that you are focusing on can also dramatically impact the responses to your campaigns. Having the correct creative and message is critical to success.
*Deluxe internal data
