Turning insights into action: Creating an impact in insurance marketing

There’s a certain “magic” that happens when data, technology and timing are aligned, enabling brands to deliver relevant messages at critical moments – ultimately enhancing customer engagement and satisfaction.

In this insightful episode of the Marketer’s Alchemy podcast, our host sits down with Tiffany Grinstead from Nationwide to uncover the strategic ways her organization is leveraging data in the ever-evolving field of insurance marketing. 

About the guest: Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide

As Vice President of Personal Lines Marketing at Nationwide, Tiffany Grinstead oversees omnichannel marketing for insurance products focused on individuals. Nationwide’s range of personal and commercial insurance products are designed to protect both individuals and businesses, with Tiffany specializing in individual products, such as home, auto and recreational vehicle insurance. She leads strategies that help customers protect their valued assets, using data-driven approaches to deliver personalized, timely messaging throughout the customer journey.

What’s inside this episode

Thanks to her humble beginnings as an intern, Tiffany shares that she’s been instrumental in shaping Nationwide’s omnichannel marketing strategy. Tiffany and our host, Kathryn Turnoff, dive into how Nationwide uses customer insights, third-party data and zero-party data to create meaningful, personalized interactions.