Data, digital wallets and gut instinct: The latest from Marketer's Alchemy

About the guest: Isabel Rittenberg from Marble

Founded in 2020, Marble is a digital wallet that allows users to manage all their insurance policies in one place. Their goal is to help users find the best value based on their unique data using their technology that constantly scans the marketplace for the best rates. The Marble app boasts an impressive 5-star rating and has been nominated for its award-worthy UX design.

Isabel Rittenberg has been with Marble for over three years, recently taking on the position as Chief Marketing Officer. With her dense background in FinTech and EdTech, Isabel’s “bread and butter” lies in lifecycle marketing.

What’s inside this episode

In this episode, Kathryn and Isabel talk about a love of data, exploring how data-driven strategies can transform customer engagement and business growth in the insurance sector. They discuss Marble's data-driven approach to target customers throughout their insurance lifecycle, unlike traditional models that focus on short transaction windows.

Isabel also shares Marble’s proactive marketing strategy, which centers on engaging with users ahead of policy renewals while also targeting customers based on financial behavior and broader financial interests. Additionally, due to the regionality of insurance needs, our guest shares her thoughts on the value of detailed geographic and asset-related data in tailoring campaigns for specifics risks, such as tornado insurance.  

Other topics explored in this episode include:

• Favorite tools for organizing, processing and analyzing large amounts of event and application data
• The role of data in identifying and addressing gaps in customer information, plus strategies to enrich incomplete user profiles through direct requests and partnerships
• The use of external data to enhance understanding of customer needs and improve targeting
• How to leverage surveys to gather direct customer insights to inform marketing strategies

You can listen and subscribe to Marketer’s Alchemy on your favorite podcast platform (including Apple Podcasts, Spotify and Audible), or watch the conversation now on YouTube.