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Deluxe Corporation
Deluxe Corporation FastFact
Deluxe Corporation Unhappy customers hurt business. About 28% of customers describe themselves as actively disengaged with their financial institution. These people purposely discourage others from becoming customers.
– Deluxe and Gallup Study 2004

Deluxe Corporation
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Measure Loyalty
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Deluxe Corporation

Measure Loyalty

How loyal are your customers? What do they truly value? Most financial institutions have a sense of the answers, but they don’t really know for sure. Clarify the situation and challenge with quantitative measurement tools.

Your priorities:
  • Learn where you stand in the eyes of your customers
  • Assess your market position relative to the competition
  • Gain actionable insight you can apply to loyalty and experience programs
Our resources:
  • Deluxe LoyaltySM Measurement Services
Deluxe LoyaltySM Measurement Services (DLMS) begins with research conducted by Deluxe (in partnership with Harris Interactive®) at key customer touchpoints. After the data is collected, you can view reports online, on demand, using your own parameters and filters.

Whether your focus is on bank customers or credit union members, small business clients or high-value prospects, DLMS provides actionable information to help you target your strategies and resources where they’ll be most effective.

To learn more, download and print the Deluxe Loyalty Measurement Services solution sheet (PDF).

Or contact your account manager or call us at 1–888–633–5893.


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